Antonio Rosenbaum | Founder of LION BRAND SPORTSWEAR

- Antonio Rosenbaum 1954 -

Original 1957 LION BRAND SPORTSWEAR advertisement

- Advertisement 1957-

Fairy tail about a Lion

Lion Brand Sportswear was founded in the USA in 1954 by Antonio Rosenbaum. As a Boston based company, Lion Brand Sportswear manufactured the finest Sports and Leisure wear and was known for their durable and breathable qualities.

Inspired and encouraged by the “Ivy League”, Lion Brand Sportswear supplied among leisure wear also sporting goods for their athletes. Besides his passion for clothing Antonio was also a true fan of the Ivy league sports. By observing the athletes he always wanted to improve the comfortability of his products.

After many years creating the finest quality goods Antonio met the love of his life Rietje, a girl from The Netherlands. They fell madly in love and got married. Rietje suffered from homesickness and Antonio knew what he had to do. He closed down his Boston office and moved to Europe with his new wedded wife.

Unfortunately this was the end of one of the most luxury sportswear brands of America!

Now after more than 50 years we are delighted to relaunch L.B.S.W.. Our goal is to create luxury pieces by working with the best suppliers with a fine regard for detail.

In Legacy of Lion Brand Sportswear we reintroducing the “The 1954 Polo Shirt”. This authentic 1954 slim-fitting polo shirt is crafted from durable and breathable cotton pique and finished with our unique embroidered Lion.